Resources

Experimentation Stage Framework

The Experimentation Stage Framework for CRO and experimentation comprises three phases: Exploration, Exploitation, and Expansion, which collectively guide a strategic approach to optimizing and innovating by balancing data-driven exploration, optimization, and high-risk innovation.

How can you ensure that you focus on the right problems as you scale up?

From this episode, you will get the answers to the following questions: How could you prioritize your test ideas? What frameworks are commonly used? Why do you need to start generating insights and asking the right questions? What factors should you consider when implementing test ideas?

Building Blocks of a Strong Experimentation Program | VWO Webinar

By focusing on the process of experimentation, companies can also develop a culture of continuous improvement and learning. This webinar will make you see the blocks needed to make experimentation an ongoing part of the company's DNA.

Figma A/B-Test Design Template

Streamline experiment design from ideation to handoff. Set standards, ensure clarity, and boost efficiency.

How to Design + Prioritize CRO Experiments with Nils Koppelmann

Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and website experience.

A/B-Testing-Strategien für höhere Conversions: Einblicke in das Verhalten Ihrer Kunden

In this webinar, Nils Koppelmann, founder of 3tech, shares strategies to increase ecommerce conversions by studying customer needs, preferences and behavior.

Click to Buy: Building an Experimentation Mindset

Discover how established and newer ecommerce stores can embrace experimentation, learn about effective frameworks and tools, and understand the true ROI of experimentation practices. Tune in for a deep dive into transforming business approaches through customer-focused experimentation.

nohacks.show: Documenting Experimentation with Nils Koppelmann

Nils shares insightful and humorous takes on the critical role documentation plays in web development, CRO and experimentation. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets.